Last edited by Tojataur
Friday, May 8, 2020 | History

1 edition of The Media Handbook found in the catalog.

The Media Handbook

a Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Helen Katz

  • 95 Want to read
  • 1 Currently reading

Published by Taylor & Francis Ltd. in Hoboken .
Written in English

    Subjects:
  • Marketing channels,
  • Advertising media planning,
  • Mass media and business

  • About the Edition

    Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control, and communication accountability.

    Edition Notes

    Description based on print version record.

    SeriesLEA"s Communication Series, LEA"s Communication Series
    Classifications
    LC ClassificationsHF5826.5, HF5826.5.K38 2007
    The Physical Object
    Format[electronic resource] :
    Pagination1 online resource (190 p.)
    Number of Pages190
    ID Numbers
    Open LibraryOL27074057M
    ISBN 101410613976
    ISBN 109781410613974
    OCLC/WorldCa609842226

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